Big Game Cross‑Merchandising That Grows Baskets
The big game represents one of retail's biggest opportunities to drive basket size and increase sales. Strategic cross-merchandising can transform casual shoppers into high-volume buyers when done correctly. Industry experts share proven tactics for grouping party essentials that consistently boost units per transaction during this critical selling period.
Group Party Staples Upfront to Boost Units
One independent retailer grouped beer, chips, dips, and disposable serving trays on a single gondola run near the entrance, rather than spreading them across aisles. The display used adjustable shelves to keep all items at eye level and included a simple "Game Day Essentials" header. Units per basket increased noticeably during the week, driven by customers grabbing multiple categories in one stop instead of just one item.
Use QR Recipes to Lift Attach Rate
Place QR recipe tags on game-day staples to turn browsing into instant meal ideas. Each code should open a quick recipe page that auto-fills a cart with items from other aisles. Include simple swaps for diet needs and show real-time stock so guests trust the plan.
Tag endcaps and coolers so the same code appears where shoppers make fast choices. Add a small timer bar that shows a limited deal tied to the recipe to drive action. Pilot recipe QR tags on chips and deli wings this weekend.
Gamify Loyalty to Grow Basket Depth
Turn loyalty into a game where shoppers complete game-day missions across categories. Buying soda in one trip and frozen snacks in the next could unlock a party add-on at checkout. Show a clear progress bar and a countdown that ends at kickoff to build momentum.
Offer surprise boosters when a shopper backs a team or scans a store poster. Keep rewards simple, like free dips or a price break on a platter, so the value feels real. Launch the Big Game mission in the app and on receipts this week.
Sell Meal Kits to Raise Spend
Sell ready-to-cook party meal kits that cover wings, sides, sauces, and napkins in one grab. Print a simple cook map that staggers bake times so everything lands hot at kickoff. Offer mild and spicy paths with clear badges and pair each with a suggested drink.
Use oven-ready trays and add a QR for reheating tips in case the game runs long. Let shoppers pre-order and choose a pickup window to avoid the rush. Roll out two kit sizes and start pre-orders today.
Pair Screens and Snacks to Drive Bundles
Create a one-stop Big Game hub that pairs televisions with streaming sticks, sound bars, and snacks. Place the hub near the front so electronics and food can travel in the same cart. Bundle a TV with a free streaming trial and a coupon for chips to tie the plan together.
Show a live demo with pregame highlights so shoppers picture the setup at home. Offer easy delivery for the screen and curbside pickup for the food to remove friction. Build the hub and demo loop by Friday.
Add Cleanup Bundle to Increase Complements
Attach a cleanup add-on to game-day snack and drink displays to finish the party plan. Bundle compostable plates, sturdy bags, wipes, and a stain stick so messes feel easy to handle. Place a small sign that promises five-minute reset after the final whistle to set the tone.
Tie in a digital rebate for recycling or bottle returns to reward good habits. Keep the kit near beer doors and self-checkout to boost impulse pickups. Stock the cleanup bundle now and tag it on receipts.