# $3.3 Million Back in the Pockets of the Veterans and Seniors Who Shop at KOLAS Stores in Sacramento - Published: 2026-11-10 - Author: [Retailing Central](https://retailingcentral.com/author/retailingcentral-com.md) - Topics: [News](https://retailingcentral.com/news.md) - Source: https://retailingcentral.com/news/3-3-million-back-in-the-pockets-of-the-veterans-and-seniors-who-shop-at-kolas-stores-in-sa/ - Publication: Retailing Central - Publisher: Connectively (Terkel, Inc.) - Editorial policy: https://retailingcentral.com/editorial-policy/ [![](https://www.einpresswire.com/image/medium/1245613/veterans-savings.jpeg)](https://www.einpresswire.com/image/large/1245613/veterans-savings.jpeg#1200x630) 24,241 individual KOLAS customers have saved this total amount through the company’s veteran and senior programs. Of that, $719,060 went to veterans and $2,646,389 to seniors. *Ahead of November 11, the retailer is pointing at a standing policy rather than a one-day promotion. Its veteran & senior discounts apply every day of the year.* **A discount that only exists on the day of the parade is a marketing campaign, not a commitment. We would rather be the place a veteran can afford on the other three hundred and sixty-four days.”** — Garib “Justin” Karapetyan, CEO of KOLAS SACRAMENTO, CA, UNITED STATES, November 10, 2026 /[EINPresswire.com](https://www.einpresswire.com/)/ -- Every year around November 11, American retail is filled with Veterans' Day offers that open in the morning and close at midnight. [KOLAS](http://www.kolas.com), a cannabis retailer founded in 2008 operating a retail network across Northern California, is marking the date differently this year by adding up what its everyday discounts for veterans and seniors have actually come to. The answer is $3,365,449, returned to 24,241 individual customers through the company’s veteran and senior programs. Of that, $719,060 went to veterans and $2,646,389 to seniors. Neither discount has a promotional window. They apply on an ordinary Tuesday in February exactly as they apply on November 11. “A discount that only exists on the day of the parade is a marketing campaign, not a commitment,” said Garib “Justin” Karapetyan, CEO of KOLAS. “We would rather be the place a veteran can afford on the other three hundred and sixty-four days. That is a harder promise to make because it costs real money every single day, and it is the only version of this that means anything.” The two programs work differently at the counter but not in spirit. The veteran discount is applied on presentation of proof of service. The senior discount applies automatically once a customer’s date of birth is on file, with no code to remember and no minimum basket. Both run across every channel the company operates: in store, express pickup and delivery. “That number is a floor, not a ceiling,” said Karapetyan. “It counts what our systems can count, and we were doing this long before anyone thought to add it up. I would rather publish the number we can stand behind than the one that sounds best.” “Seniors are the quieter half of this, yet the larger one,” he added. “Most of the conversation in our industry is about the newest customer. A lot of our business is people who have been shopping with us for years, on a fixed income, who notice twenty percent because twenty percent is the difference. We pay attention to them because they are the ones paying attention to us.” KOLAS does not publish claims about what cannabis does for anyone. The company’s position is narrower and easier to check: products sold in its stores are tested by a laboratory licensed by the California Department of Cannabis Control before reaching a shelf, and the discount a veteran or a senior receives is the same discount, in the same amount, on every day of the year. About KOLAS KOLAS is a cannabis retailer founded in 2008 and headquartered in Sacramento, California, operating a retail network across Northern California. The company is vertically integrated from cultivation to retail, produces its own KOLAS, The Daily and [Americanna](http://www.getamericanna.com) brands, and offers in-store shopping, express pickup and delivery. [www.kolas.com](http://www.kolas.com) Eric Luchini KOLAS +1 916-616-1162 Visit us on social media: [Instagram](https://www.instagram.com/kolasofficial/) [YouTube](https://www.youtube.com/@KOLASEXP) Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. 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If you have any complaints or copyright issues related to this article, kindly contact the author above. ![](https://www.einpresswire.com/tracking/article.gif?aid=955657310§ion=einpresswire&a=Oig2qL8B9S3Yk2Xx&r=QgCKE9Cn9rfypggu&i=NITPcSh2No27g7DV) ## Related - [How Retail Stores Empower Associates to Solve Customer Problems](https://retailingcentral.com/qa/how-retail-stores-empower-associates-to-solve-customer-problems.md) - [Foot Traffic Starts Online Now, Even for Stores That Never Sell a Thing on the Web](https://retailingcentral.com/insight/foot-traffic-starts-online-now-even-for-stores-that-never-sell-a-thing-on-the-web.md) - [Win Back Unhappy Retail Shoppers With Smart Service Recovery](https://retailingcentral.com/qa/win-back-unhappy-retail-shoppers-with-smart-service-recovery.md) - [Set Honest Speed Promises for Retail Pickup and Local Delivery Without Straining Stores](https://retailingcentral.com/qa/set-honest-speed-promises-for-retail-pickup-and-local-delivery-without-straining-stores.md)